The American Israel Public Affairs Committee (AIPAC) is a bipartisan organization of U.S. citizens committed solely to strengthening, protecting and promoting the U.S.-Israel relationship in ways that enhance the security of the United States and Israel.

AIPAC required expertise, guidance and technical support to its fundraising operations by building a solution on the Salesforce Einstein Analytics cloud to enhance and simplify reporting on pledges, donors and related events activity.

The solution helped AIPAC to:

  • Get better insights on their operation as it engages with donors and agencies, measuring trends and results, and analyzing better use of resources and fundraising campaigns and events towards better pledge outcomes.
  • Allow easier consumption and visualization of fundraising data at scale
  • Reduce and simplify reporting efforts on parallel and legacy tools to save implementation, maintenance and licensing costs
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