Operations Personnel and Management (OPM)

OPM provides human resources leadership and support to Federal agencies and helps the Federal workforce achieve their aspirations as they serve the American people.

Support the digital transformation of OPM´s Combined Federal Campaign (CFC) to become more responsive and agile by building a Salesforce CRM Solution to track individual pledges from millions of US Federal Retirees to over 10,000 charities across the USA territory.

Salesforce Service Cloud and Einstein Analytics was implemented to provide actionable insights to campaign stakeholders and marketers, analytics and trends on pledge donations data to thousands of US based charities, smart data discovery and predictive analytics for OPM CFC Office.

Provided dashboards with instant visibility to marketing effectiveness, donor concentration, underserved federal communities and trends across different channels to support how Federal Coordinating Committees and Outreach Coordinators engage with charities, donors and agencies.

Read Campaign Insight 2018 from our partner Kaptivate .

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